Today I just want to ask, what is going green? people keep throwing that term around, I have gone green, my friends and I have decided to go green, but what does it mean?

people like using words that perhaps they have heard being used in the news or on entertainment columns or on social media. so what is going green, what does it really mean?

Also you see movies stars with their green juices and claiming how they have gone green, and how the going green is trending, and then after few months they find something else that’s trending, and run with it.

I know my site is centered on green beauty, meaning that I try to encourage people to clean up their beauty and skincare lifestyle. because for me beauty and cosmetics, is a lifestyle, it’s not something that l will get out of.

Just like eating healthy, skincare and beauty needs to be healthy too

So just like eating healthy, skin care and beauty needs to be healthy, so going green means getting rid of toxins from beauty and skincare, means taking care of our environment, means reducing carbon print, it means trying to find ways to control plastic so it stops ending up in our oceans and poisoning the marine life. it means a lot of things.

But if going green means so many good things, then why is it that its an uphill battle to convince people about the importance of going green? well, thats because there is another movement of going green thats more powerful, and more appealing.

The movement I am talking about is the kind that its driving force is these symbols $
£
¥, 円, 圓

Money is the reason why people continue to put toxins in their bodies and the reason why people are hiding their heads in the sand and pretending that global warming is some kind of fantasy, because if they admit that global warming is a reality, they will lose lots of money by making changes to the way they conduct their business.

Money is good and money does accomplish many good things in the world, but money is also a contributing factor in the problems we are facing today, there are some companies that will do anything to increase their profits, and they don’t really care about future generations or how they will leave the world looking like.

 Most celebrities are not willing to support Clean beauty

 But its OK even if the movie stars don’t support clean beauty, it will still thrive. lf the big makeup brands admit that they have been putting lives in danger by putting toxins in the makeup products, they will lose lots of money because they will have to invest big money in research and come up with safe products.

Another question that popes to my mind as I write this, if we all know that we should be making changes and buying products that are safe for us and our families, why don’t we do it then? well, the answer is easy, the power of advertise, if you look at big cosmetic brands, they have big names in Hollywood endorsing their products.

But why is this, Don’t this big stars want safe products? yes, they do, and they probably do use safe products behind closed doors. But they will not come out openly and endorse green beauty, because by doing that, then there is no turning back.

So since the big brands are paying them big money to endorse their products, obviously, they will go where the big money is. So I am I saying that there is no big money in green products? No that’s not what l am saying at all.

I will give you a brand that has made big money by making eco-friendly products that include diapers, hair care, cosmetics, and skincare. the brand is Honest Co. the Founder of this company is Jessica Alba and the estimated value of this company is $1 billion.

So you see, there is big money in green products. there are other big names that have gone the green way, Actress Gwyneth Paltrow, is another big star who has partnered with a green beauty brand called Juice Beauty, and since she partnered with this brand a few years ago, the brand has grown and seen an increase in profits.

This means that yes there is big money to be made in green beauty and yes there are big names out there who are not so driven by greed to make big money, and they do care about the wellbeing of humanity. my question is when the green beauty becomes the way of living, all those big people who are supporting toxin filled products, where will they go?

Well,they better gather enough millions because green beauty is growing and soon, people will stop buying toxins and those big brands will start losing money. I mean think about it if one company like Honest, is valued at $ 1 billion, it means people are spending money buying green products.

Celebrities could actually clean up the beauty industry if they wanted to

I think the best gift all these big movies stars and music artists can give the world apart from movies and music, is to clean up the beauty industry, like give it a general cleaning. think about it, if all the big stars were to say, we will not endorse any product that contains toxic or any unsafe ingredients.

Imagine, how it would be, the cosmetic companies will have to clean up, because lets face it these celebrities do have a lot on influence, I mean look at their following on social media, if they tell their followers, who most are young people l might add, if they tell them about the dangers of using toxic makeup, things will go very wrong for big cosmetic companies.

Its just a matter of time

And if the word keep spreading and if the companies research some more and bring us great products, we are going to buy them, and the green way of living will grow for sure, it’s only a matter of time.

I know that people are a bit hesitant to go green beauty because the products still need more work and they are not very cheap, but the last couple of years things have gotten better, and they will get even better. I think the next couple of years will see green beauty expand, and I think we will have more companies too.

Another problem is the companies that are claiming to be natural and organic and they are not, this is where institutions that are in charge of regulating things like that have to be very vigilant to ensure that the consumer is getting what they are promised.

Europe has done a good job in prohibiting a lot of cosmetic ingredients, while the United States needs to do more. Makeup needs to be safe more so now than before, because, in this age of social media, children are starting to wear makeup very early.

Children are starting wearing makeup at an early age

So think about it, if a child starts being exposed to these toxins at the age of ten, imagine by the time they are reaching 40, some of these toxins increase chances of developing cancer, damage to the kidneys, some even cause damage to the reproductive system.

This are serious issues that could arise after a long time exposure to toxins, l was talking to someone just recently and she told me well, I can do the organic lipstick because the chances of me swallowing it are high, but the rest l am not swallowing so l don’t see how they affect me.

It is a proven fact that what you put on your skin will be absorbed, and will end up in your bloodstream, so whether it’s foundation or other products if they do contain toxins, the toxins will find a way to your bloodstream.

So I can not stress enough, that we need to make good choices when it come s to makeup and skincare, and young people need to think about this because you are the future, so you really need to take great care of yourselves.

Just because its endorsed by your favorite artist doesn’t mean its safe for you

Just because you see something on social media being endorsed by your favorite artist, it doesn’t mean its good or safe for you, that artist has been paid lots of money to post what you see on social media, and what you see has been orchestrated by the brand that the artist is endorsing.

So make your own decision about your skin and what you want to put on it, and make sure the products you use are safe for you. and finally live your life being happy and confident with the choices you have made.

Thank you so much for reading this article, as always I would like to hear your opinion about this topic, so please leave me a comment and I will respond.

Thank you for your time

Rose.

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Written by

Rose

Rose is a self motivated, business woman, content creator, l love helping people, love fashion and skin care products, love life, love nature, I love interacting with people from different parts of the world, I would like to make world a better place for the future generation.